Law Seminars International Presents: Our Second Annual Comprehensive Conference On

Social Media Law
Legal and liability issues, new regulatory initiatives and business models

(For this past program, we offer two options for purchase: a Homestudy (DVD and written materials) or written materials alone.)

September 9 & 10, 2010
Washington State Convention Center in Seattle, WA

Who Should Order This Homestudy

Attorneys, business executives, and technical professionals involved with designing and implementing social media programs for businesses and other organizations

Why Order

This decade has given rise to the "social Internet." The success of MySpace, Facebook, Twitter and other social media companies has forever transformed the way we interact. Already one of the fastest evolving business models, the legal issues affecting social media companies, as well as traditional companies that are using social media for marketing and other purposes, are developing at an ever increasing pace.

This cutting edge conference will explore the evolution of digital social interaction and the unique legal issues that are evolving simultaneously with each new business model. We will examine how social media is changing the face of various business models (including those of law firms and legal practitioners), current regulatory trends, content liability issues, privacy issues, employment law issues and policing user misconduct.

This informative program is sure to offer something for the experienced practitioner as well as those new to the social media phenomenon.

Program Co-Chairs: Lisa T. Oratz, Esq. and Neal M. Suggs, Esq.

What You Will Learn


Thursday, September 09, 2010

8:00 am

Registration and Continental Breakfast

8:30 am

Introduction and Overview

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Neal M. Suggs, Esq., Program Co-Chair, Associate GC, Interactive Entertainment Business
Microsoft Corporation / Redmond, WA

8:45 am

Special Opening Address: Social Media and Its Accompanying Legal Issues in the Context of a Broader Evolution in Human Communication

From landline telephones to multimedia cell phones: To what extent are we reliving history and to what extent are social media sites giving rise to unique legal issues?

John G. Palfrey, Jr., Esq., Faculty Co-Director, Berkman Center
Harvard Law School / Cambridge, MA

9:30 am

Regulatory Initiatives for Social Media

Current FTC regulations and staying vigilant about compliance

David Matthew Horn, Esq., Assistant Regional Director
Federal Trade Commission / Seattle, WA

Regulatory and self-regulatory programs for social media advertising; CARU, NAI, IAB and WOMMA Guidelines; the "i" for Privacy Initiative, Clear Ad Notice principles, FTC Endorsement Guidelines; behavioral advertising rules; traps for the unwary

Alan L. Friel, Esq.
Wildman, Harrold, Allen & Dixon LLP / Chicago, IL

10:30 am


10:45 am

The Global Reach of Social Media: Assessing the Need to Comply with Social Media Regulations Beyond Our Borders

What are the legal implications of global socialization and what resources are needed to address them? How do behaviors, culture, and established governance move us forward and hold us back?

Jas Purewal, Esq.
Olswang LLP / London, UK

Beatrice Delmas-Linel, Esq.
De Gaulle Fleurance & Associates / Paris, France

12:00 pm

Lunch (on your own)

1:15 pm

Expanding the Market for Sophisticated Social Media Services: Status Report on Net Neutrality Policy and Broadband Initiatives for Rural America

The FCC's Broadband Plan, and where increased bandwidth is likely to create new opportunities for social media applications and services; the Second Circuit Comcast decision and FCC jurisdiction to require net neutrality under its administrative authority

David Baker, Esq., Managing Director
Sapronov & Butler Government Affairs / Atlanta, GA

1:45 pm

Employment Law Issues in Social Media

What are the risks when your employees use social media and how do you mitigate those risks? Can you fire employees for what they Tweet? Dealing with wage and hour issues; using social media in the hiring process; drafting effective social media policies

Linda D. Walton, Esq.
Perkins Coie LLP / Seattle, WA

2:30 pm

Privacy Law Issues in Social Media

Regulatory and case law update on recent developments for location-based applications and social media sites

Francoise Gilbert, Esq., Managing Director
IT Law Group / Palo Alto, CA

3:15 pm


3:30 pm

Convergence of Social Networking and Games: Legal Issues and Business Challenges in Console and Social Gaming

New technology and new user interfaces available to consumers, data collection and privacy issues, age verification, Terms of Service, fair play and community controls, monetizations models

Neal M. Suggs, Esq., Program Co-Chair, Moderator
Microsoft Corporation / Redmond, WA

Shelley E. McKinley, Esq., Senior Attorney Entertainment and Devices Division
Microsoft Corporation / Redmond, WA

James Hsu, Esq., Senior Corporate Counsel
Zynga Game Network, Inc. / San Francisco, CA

5:00 pm

Continue the Exchange of Ideas: Reception for Faculty and Attendees

Sponsored by Perkins Coie LLP


Friday, September 10, 2010

8:00 am

Continental Breakfast

8:30 am

Introduction and Overview

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Neal M. Suggs, Esq., Program Co-Chair
Microsoft Corporation / Redmond, WA

8:45 am

Preventing Misconduct and Abuse on Social Media Sites: Company Enforcer Insights for Effectively Addressing Spamming, Phishing, Impersonation, Hacking, Criminal Activity, and Other Problematic Behavior

Lessons from the experiences of major online gaming: Avoiding site operator liability for user misconduct; how site terms can be used to bolster enforcement efforts; effectively protecting minors on social media sites

Theodore J. Angelis, Esq.
K&L Gates LLP / Seattle, WA

Stephen Toulouse, Director, Xbox LIVE, Policy and Enforcement
Microsoft Corporation / Redmond, WA

10:15 am


10:30 am

Content Liability Issues in Social Media: Current Exposure and Risk Minimization Strategies

Liability for user-generated content on your site; DMCA safe harbor and Section 230 immunity; liability for employee and contractor content on third party social media sites; dealing with adult content; responding to take down requests.

Lisa T. Oratz, Esq., Program Co-Chair
Perkins Coie LLP / Seattle, WA

Kraig L. Marini Baker, Esq.
Davis Wright Tremaine LLP / Seattle, WA

12:00 pm

Lunch (on your own)

1:15 pm

Trademark Protection in Social Media

How to effectively monitor and enforce your trademarks on social media sites; securing usernames and Twitter handles for your brands

Nancy Stephens, Esq.
Foster Pepper PLLC / Seattle, WA

2:00 pm

Opportunities and Ethical Dilemmas for Private Practitioners in Social Media

Use of social media marketing by attorneys; Avvo, LinkedIn, Facebook, Twitter, firm or personal blogs, and other options; endorsement and testimonials; case law trends from Central Huston (1980) to Alexander v. Cahill (2010) on attorney add regulation

Joshua M. King, Esq., Vice President and General Counsel
Avvo, Inc. / Seattle, WA

3:00 pm

Evaluations and Adjourn



There is a $25 cancellation fee for Course Materials orders and $50 for Homestudy orders

Continuing Education Credits

This program qualifies for 11.25 WA CLE including 1 ethics credits. Upon request, we will apply for CLE credits in other states and other types of credits.


Our complete Homestudy Course, consisting of a DVD recording and the course materials (either a binder or searchable CD), is available for $1255. The course materials alone are available for $100. We will ship your Homestudy order via UPS ground within two weeks after the seminar or from the date we receive payment.
Order Homestudy

Faculty Bios

Lisa T. Oratz, Program Co-Chair, of counsel Perkins Coie LLP, focuses on technology, intellectual property and entertainment law. She counsels companies on Internet and new media issues, including content liability, privacy, intellectual property rights, site documents, social media policies, licensing, distribution, marketing and other agreements. She advises social media companies on a wide variety of issues, as well as helping traditional companies navigate the social media legal maze.

Neal M. Suggs, Program Co-Chair, Associate General Counsel for Microsoft's Interactive Entertainment Business (IEB), directs the legal support for the Xbox 360 console, the Xbox LIVE platform, Microsoft Game Studios, Global Publishing for Xbox and Games for Windows, Xbox worldwide marketing, and helps to lead IEB's Citizenship and Government Affairs efforts and Microsoft Legal and Corporate Affairs diversity efforts. Previously, he was a commercial litigator and supported high tech, biotech startups and public companies on corporate governance and financing issues.

John G. Palfrey Jr., Special Opening Address, is Faculty Co-Director of the Berkman Center for Internet & Society at Harvard Law School. His research and teaching focus on Internet law, intellectual property, and international law. He is co-author of "Born Digital: Understanding the First Generation of Digital Natives" and "Access Denied: The Practice and Politics of Global Internet Filtering." Previously, he practiced intellectual property and corporate law at Ropes & Gray LLP.

Theodore J. Angelis, partner, K&L Gates LLP, focuses on cyber and technology law and intellectual property litigation. He counsels clients on a variety of cyberlaw issues, including illegal spam, spyware, digital trespass, and privacy for digital communications. He has also worked with federal, state, and international agencies on addressing Internet misconduct.

David Baker, Managing Director, Sapronov & Butler Government Affairs, was a Vice President at EarthLink where he led government and regulatory affairs. He is also a former Chairman of the Georgia Public Service Commission and has testified before Congress on telecommunications law, spam, spyware, file sharing, copyrights, industry mergers and data retention.

Kraig L. Marini Baker, partner, Davis Wright Tremaine LLP, focuses on licensing transactions in media, entertainment, technology, advertising, privacy, and Internet, with particular emphasis on digital media and entertainment. He is also Adjunct Professor in the Masters in Digital Media Program at the University of Washington School of Communications.

Beatrice Delmas-Linel, partner, De Gaulle Fleurance & Associates, a French law firm in Paris, focuses on transactional and litigation matters in information technology and e-commerce law. She previously worked at Microsoft Corporation where her last position was Associate General Counsel for the Interactive Entertainment Business.

Alan L. Friel, partner, Intellectual Property Department, Wildman, Harrold, Allen & Dixon LLP, focuses on new media and e-commerce transactions, intellectual property, regulatory compliance, financing, licensing, distribution, acquisitions, joint ventures and strategic alliances for clients in advertising, media and technology industries.

Francoise Gilbert, founder and Managing Director of the IT Law Group, focuses on data privacy and security issues at the domestic and global levels. She is author and editor of "Global Privacy and Security Law," a two-volume treatise that analyses the data protection laws of the United States and 60+ countries. She is General Counsel of the Cloud Security Alliance.

David Horn is Assistant Regional Director of the Federal Trade Commission's Northwest Regional Office. Previously, he was Assistant Attorney General and Senior Counsel with the Washington State Attorney General's Office.

Joshua (Josh) M. King, Vice President of Business Development and GC of Avvo, Inc., is responsible for the company's business development, outreach to the legal community and legal affairs. He has been Director of Business Development of Clearwire US LLC, VP of Corporate Development at AT&T Wireless and GC for Cellular One of San Francisco.

Shelley E. McKinley, Senior Attorney in Microsoft Corporation's Entertainment and Devices Division, supports the Xbox and Games for Windows Interactive Business.

Jas Purewal, an attorney with Olswang LLP, specializes in commercial litigation and alternative dispute resolution. He has acted for clients in the media/entertainment, technology and finance industries. He advises on and regularly writes regarding commercial developments in the technology and computer/video gaming industries.

Nancy V. Stephens, Co-Chair, Intellectual Property Practice, Foster Pepper PLLC, focuses on trademark and copyright protection. Her experience includes counseling clients on the selection and protection of trademarks and protection of digital media.

Stephen Toulouse, Director of Policy and Enforcement for Xbox LIVE at Microsoft Corporation, previously was Communications Manager for security response and a senior product manager in the Trustworthy Computing Group.

Linda D. Walton, member of the Labor and Employment Law National Practice Group at Perkins Coie LLP, counsels private sector employers on emerging employment law issues related to employee use of social media. She also teaches Employment Discrimination Law as Adjunct Professor at Seattle University School of Law.