Law Seminars International Presents:

The Ninth Annual Seminar on

Wine & Liquor Law

New wine and liquor regulation, enforcement and business trends

In conjunction with The Vancouver International Wine Festival

February 26, 2018

Vancouver, BC
(or anyplace you may be via webcast!)

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Program Overview

Who Should Attend

Attorneys and all professionals in the wine and liquor industry

Why You Should Attend

The Ninth Annual gathering of wine and liquor industry professionals continues with current topical and vital content for 2018. You'll first hear directly from the Liquor Control and Licensing Branch on liquor policy and what to expect for operations in the coming year. We will then turn to trade issues, including an update on the R v. Comeau interprovincial shipping hearing before the Supreme Court of Canada, U.S. shipping and trade protections, the renewed international challenge to B.C.'s grocery store model for wine sales, and an update on Trans-Pacific Partnership provisions that will affect B.C. wineries. Keeping with the international theme, one panel will compare wine and liquor enforcement systems between Canada, the United States, and Australia. We will also have a branding panel, focused on geographic indications, both under B.C.'s regime and the new Canada-European Comprehensive Economic and Trade Agreement (CETA), and strategies for managing growing brand portfolios.

Finally, one of the big events in the B.C. wine industry in 2017 was the sale of several successful wineries. Our last panel will address consolidation in the industry, what purchasers are looking for in targets and the operational and marketing changes that we are likely to see, including a presentation on how to sell a profitable winery. We'll also discuss the business strategy implications for vineyards and wineries that want to remain independent.

Don't miss this annual gathering of the region's leading wine and liquor law professionals. Join us for valuable discussions about the industry, as well as the wine tasting reception moderated by Sid Cross following the seminar.

~ Christopher S. Wilson of Norton Rose Fulbright LLP, Program Chair

What You Will Learn

  • Government update on the regulatory environment
  • Case law update on interprovincial shipping restrictions
  • International trade developments
  • Tips for navigating international branding rules
  • Differences in international enforcement systems
  • Business strategies for adapting to ownership changes in the Okanagan

What Attendees Have Said About Similar Programs

  • "Excellent Program and Conference!"
  • "This is a really great program with timely relevant information."
  • "Another excellent seminar. Thank you!"
  • "Looking forward to next year's seminar."

Monday, February 26, 2018

8:00 am

Registration Opens

8:30 am

Introduction & Overview

Christopher S. Wilson , Program Chair
Norton Rose Fulbright LLP / Vancouver, BC

8:45 am

The Regulatory Environment for Production, Distribution, and Sale of Wine, Beer, and Spirits in British Columbia

Liquor policy priorities for the coming year

Michelle Carr , Assistant Deputy Minister and General Manager
Liquor Control and Licensing Branch / Victoria, BC

Licensing Branch operations

Elaine Vale , Director of Policy, Planning & Communication
Liquor Control and Licensing Branch / Victoria, BC

9:45 am

National Developments: Interprovincial Shipping Restrictions

Update on the appellate arguments in R v. Comeau re restrictions on free trade

Shea H. Coulson
Coulson Litigation / Vancouver, BC

Interprovincial shipping behind the scenes, and other hot topics on the national stage

Asha Hingorani , Director of Government and Public Affairs
Canadian Vintners Association / Ottawa, ON

10:30 am


10:45 am

International Trade Developments Affecting the Canadian Wine Industry

WTO jurisdiction, standards, and procedures; prospects for an increase in trade disputes

Suzanne DeGalan
Hinman & Carmichael LLP / San Francisco, CA

Trade agreements: Provisions in the Trans-Pacific Partnership (TPP) of particular importance to the BC wine and liquor industry; and other trade negotiations to watch

Tom LaFaille , Vice President and International Trade Counsel
Wine Institute of California / Washington, DC

Update on the WTO challenge against British Columbia's grocery store model

Christopher S. Wilson , Program Chair
Norton Rose Fulbright LLP / Vancouver, BC

12:15 pm

Lunch (on your own)

1:30 pm

International (cont'd): Tips for Navigating International Branding Rules

Geographical indications under the Canada/Europe Trade Agreement (CETA)

Christopher S. Wilson , Program Co-Chair
Norton Rose Fulbright LLP / Vancouver, BC

A practitioner's guide to international branding

Ronald C. Fondiller
Nixon Peabody / Rochester, NY

2:45 pm


3:00 pm

International (cont'd): How Rules and Enforcement Systems Differ Internationally

Enforcement in BC

Randy Brown , Manager, Liquor Manufacturing - Field Operations
Liquor Control and Licensing Branch / Kelowna, BC


Rachel Triggs , General Counsel
Wine Australia LLC / San Francisco, CA

United States

Katja Loeffelholz
Dickenson Peatman & Fogarty PC / Napa, CA

4:00 pm

Business Strategies: Adapting to Changes in the Okanagan Arising from Industry Consolidation and Purchase of Wineries

How to sell a profitable Okanagan winery from the hiring of advisors through planning and executing to closing: How to price and sell your winery. What are the alternatives to a sale? Who are the universe of likely buyers and what are their motivations?

Albert J. Hudec
Farris Vaughan Wills & Murphy LLP / Vancouver, BC

What are the acquirers looking for in targets? What operational and marketing changes are we likely to see?

Ingo Grady , President
Phantom Creek Estates / Oliver, BC

What are the business strategy implications for vineyards and wineries that want to remain independent?

Ian MacDonald , President
Liquidity Wines / Okanagan Falls, BC

5:30 pm

Evaluations and Adjourn followed by Wine Tasting Reception for Faculty and Attendees

Sponsored by Norton Rose Fulbright LLP

Sid Cross , Wine & Food Judge, Global Honorary Past President
The International Wine & Food Society / Vancouver, BC

Faculty Bios

Christopher S. Wilson, Christopher S. Wilson, Program Chair, is a partner at Norton Rose Fulbright LLP. He is an experienced litigator, recognized by Chambers Global, Best Lawyers, World's Leading Trademark Professionals and others. He has a particular interest in trademark actions and is a member of the International Wine Law Association (AIDV).

Randy Brown Randy Brown is the Provincial Manufacturing Liquor Inspector with overall responsibility to develop, maintain and enhance a program of compliamnce and enforcement for the British Columbia liquor manufacturing industry.

Michelle Carr Michelle Carr is the Assistant Deputy Minister and General Manager, Liquor Control and Licensing Branch (LCLB). Ms. Carr provides leadership to LCLB staff in Victoria, Surrey, Vancouver and several other regional offices.

Shea H. Coulson Shea H. Coulson is founder of Coulson Litigation and acts regularly for the hospitality industry in commercial and regulatory litigation, including representation of a group of over 100 small BC wineries at the Supreme Court of Canada in R. v. Comeau.

Sid Cross Sid Cross is co-founder of The Chefs' Table Society of BC and is globally recognized for his extensive wine and food knowledge and his tasting memory. He is the only Canadian to be inducted as a Membre d'Honneur of L'Academie du vin de Bordeaux and awarded Gourmet of the Year by The Society of Bacchus America.

Suzanne DeGalan Suzanne DeGalan is a partner at Hinman & Carmichael LLP in San Francisco, California. She regularly counsels distilleries, breweries, wineries and importers on on alcoholic beverage issues such as tied house, direct to consumer, and federal and state regulatory compliance.

Ronald C. Fondiller Ronald C. Fondiller is counsel in the Food, Beverage and Agriculture practice of Nixon Peabody LLP. Before joining Nixon Peabody, Ron was the Senior Vice President and General Counsel of Constellation Brands, Inc.'s Wine and Spirits Division.

Ingo Grady Ingo Grady is the President of Phantom Creek Estates. He previously was a member of the senior management team at Mission Hill Family Estate where he played an integral role in the development of new luxury brands, Martin's Lane Winery and CheckMate Artisanal Winery.

Asha Hingorani Asha Hingorani is the Director of Government and Public Affairs for the Canadian Vintners Association. She is experienced in federal politics, journalism and communications, as well as being a certified sommelier. A well-known wine columnist in Ottawa, she has written extensively in the Hill Times and the Embassy Times.

Albert J. Hudec Albert J. Hudec is a senior partner at Farris Vaughan Wills & Murphy LLP. He works regularly on legal issues relating to the British Columbia wine and liquor industries. These include purchase and sale transactions, distribution and other industry agreements, regulatory, and trade issues.

Tom LaFaille Tom LaFaille is a California attorney representing Wine Institute of California, the trade association of California wineries. From 2010 to 2017, he was Vice President and International Trade Counsel at Wine Institute, working with the U.S. and foreign governments and industry organizations in the World Wine Trade Group, the Asia-Pacific Economic Cooperation (APEC) Wine Regulatory Forum, the International Wine Technical Summit and FIVS to eliminate trade barriers and grow U.S. wine exports.

Katja Loeffelholz Katja Loeffelholz is Of Counsel to Dickenson Peatman & Fogarty PC in Napa, California. Her practice focuses on counseling and representing clients on all aspects of trademark, trade dress, copyright and related issues. She is a Registered Attorney with the United States Patent and Trademark Office (USPTO) and a member of the International Trademark Association (INTA).

Ian MacDonald Ian MacDonald is President of Liquidity Wines. His passion for wine and art drew him and his business partners to the Okanagan Valley where he has been creating his vision of a culinary experience and seeking to have Liquidity recognized as one of the premiere boutique wineries in Canada.

Rachel Triggs Rachel Triggs is General Counsel at Wine Australia LLC, the statutory service body for the Australian grape and wine industry. Before completing her law degree, she worked as a winemaker in the Adelaide Hills, Clare Valley, Hunter Valley, Oregon and Tuscany.

Elaine Vale Elaine Vale is Director of Policy, Planning & Communications for the Liquor Control and Licensing Branch. She is responsible for changes to liquor legislation, regulation and policy.

Continuing Education Credits

Live credits: This program qualifies for 7.0 BC CLE credits (pending). Upon request, we will apply for, or help you apply for, CLE credits in other provinces or states and other types of credits.


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Metropolitan Hotel Vancouver

645 Howe Street in Vancouver, BC V6C 2Y9
(604) 687-1122

The seminar will be held at the Metropolitan Hotel Vancouver at 645 Howe Street in Vancouver, BC V6C 2Y9. Call the hotel directly at (604) 687-1122 for reservations at the special negotiated rate of $159 and mention that you are attending a Law Seminars International seminar. Rooms are on a first come, first served basis.
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