Law Seminars International Presents:

Zoom in from Anywhere for a 90 Minute Webinar on

Consumer Survey Evidence in Trademark Cases

Latest case law developments and the implications for trial preparation

March 11, 2021

Regrettably, we've had to cancel this program

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Program Overview

Who Will Benefit from the Webinar

Lawyers, business executives, and expert witnesses involved with trademark and advertising litigation under the Lanham Act and related state laws

Why You will Benefit from the Webinar

Consumer survey evidence can often make or break a trademark or advertising case. For this reason, it is crucial that trial counsel ensures that any consumer survey evidence developed during the case is reliable and admissible.

The federal courts have developed a rich and robust body of case law regarding the use of survey evidence, with new developments and opinions coming online at a fast clip. This 90-minute webinar will keep you abreast of all the latest developments regarding the creation, use, and admissibility of consumer survey evidence in any trademark or false advertising dispute.

Upon completing this webinar you will understand and know the importance of key survey issues including such things as: defining the proper survey universe, use of proper "controls," and replicating marketplace conditions. You will also have a better grounding in how to vet, select, and work with consumer survey experts in your trademark or advertising dispute.

I hope you will join me for what is sure to be a lively, entertaining, and enlightening presentation.

~ J. Michael Keyes, Esq. of Dorsey & Whitney, Presenter

What You Will Learn

  • A blueprint for well-designed consumer surveys in trademark and advertising cases
  • Why focus group research is not admissible as a survey
  • The need to avoid "sloppy" questions and use the correct survey format
  • The need to replicate market conditions
  • The need to maintain a control group
  • Use of pilot surveys
  • Tips for vetting and working with survey experts

What Participants Have Said About Similar Programs

  • "Excellent faculty and subject matter."
  • Good practical pointers for litigators and business people alike
  • Audience questions and discussions with speakers were insightful

Thursday, March 11, 2021

10:00 am

Ten Things Every Lanham Act Litigator Should Know About Consumer Survey Evidence

Key survey issues including such things as: Defining the proper survey universe, use of proper "controls, and replicating marketplace conditions

J. Michael Keyes, Esq.
Dorsey & Whitney / Seattle, WA

Our Distinguished Panel

J. Michael Keyes J. Michael Keyes is a partner at Dorsey & Whitney and leads the firm's trial practice. He focuses on cases involving trademarks, copyrights, and false advertising, including individual consumer and class action claims. Mike and his team have represented some of the most recognized brands and companies in high-stakes litigation in numerous federal courts across the country including Washington, Oregon, California, Illinois, New York, Massachusetts, and Florida. These disputes have encompassed a wide array of subject matters including medical diagnostics software, online games and apps, social media, e-books, consumer products, food and beverage, fashion, sports equipment, educational testing tools, and hospitality services. Mike is the co-creator of Dorsey's critically-acclaimed IP Blog,, which focuses on legal developments in the world of TradeMarks, Copyrights, and Advertising.

Accessing the Live Program

The day before the program, we will email you a link to the materials and one to log into the broadcast. Fill out the "Registration" form by entering your name and email address. That will log you in.

For tips on how you can ask questions, make comments, or join the conversation, download our Broadcast Guide.