Who Will Benefit from the Webinar
Lawyers, business executives, and expert witnesses involved with trademark and advertising litigation under the Lanham Act and related state laws
Why You will Benefit from the Webinar
Consumer survey evidence can often make or break a trademark or advertising case. For this reason, it is crucial that trial counsel ensures that any consumer survey evidence developed during the case is reliable and admissible.
The federal courts have developed a rich and robust body of case law regarding the use of survey evidence, with new developments and opinions coming online at a fast clip. This 90-minute webinar will keep you abreast of all the latest developments regarding the creation, use, and admissibility of consumer survey evidence in any trademark or false advertising dispute.
Upon completing this webinar you will understand and know the importance of key survey issues including such things as: defining the proper survey universe, use of proper "controls," and replicating marketplace conditions. You will also have a better grounding in how to vet, select, and work with consumer survey experts in your trademark or advertising dispute.
I hope you will join me for what is sure to be a lively, entertaining, and enlightening presentation.
~ J. Michael Keyes, Esq. of Dorsey & Whitney, Presenter
What You Will Learn
- A blueprint for well-designed consumer surveys in trademark and advertising cases
- Why focus group research is not admissible as a survey
- The need to avoid "sloppy" questions and use the correct survey format
- The need to replicate market conditions
- The need to maintain a control group
- Use of pilot surveys
- Tips for vetting and working with survey experts
What Participants Have Said About Similar Programs
- "Excellent faculty and subject matter."
- Good practical pointers for litigators and business people alike
- Audience questions and discussions with speakers were insightful
Thursday, March 11, 2021
Ten Things Every Lanham Act Litigator Should Know About Consumer Survey Evidence
Key survey issues including such things as: Defining the proper survey universe, use of proper "controls, and replicating marketplace conditions
J. Michael Keyes, Esq.
Dorsey & Whitney / Seattle, WA
Our Distinguished Panel
J. Michael Keyes is a partner at Dorsey & Whitney and leads the firm's trial practice. He focuses on cases involving trademarks, copyrights, and false advertising, including individual consumer and class action claims. Mike and his team have represented some of the most recognized brands and companies in high-stakes litigation in numerous federal courts across the country including Washington, Oregon, California, Illinois, New York, Massachusetts, and Florida. These disputes have encompassed a wide array of subject matters including medical diagnostics software, online games and apps, social media, e-books, consumer products, food and beverage, fashion, sports equipment, educational testing tools, and hospitality services. Mike is the co-creator of Dorsey's critically-acclaimed IP Blog, TheTMCA.com, which focuses on legal developments in the world of TradeMarks, Copyrights, and Advertising.
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