Program Overview

Who Will Benefit from the Webinar

Lawyers, business executives, and expert witnesses involved with trademark and advertising litigation under the Lanham Act and related state laws

Why You will Benefit from the Webinar

Consumer survey evidence can often make or break a trademark or advertising case. For this reason, it is crucial that trial counsel ensures that any consumer survey evidence developed during the case is reliable and admissible.

The federal courts have developed a rich and robust body of case law regarding the use of survey evidence, with new developments and opinions coming online at a fast clip. This 90-minute webinar will keep you abreast of all the latest developments regarding the creation, use, and admissibility of consumer survey evidence in any trademark or false advertising dispute.

Upon completing this webinar you will understand and know the importance of key survey issues including such things as: defining the proper survey universe, use of proper "controls," and replicating marketplace conditions. You will also have a better grounding in how to vet, select, and work with consumer survey experts in your trademark or advertising dispute.

I hope you will join me for what is sure to be a lively, entertaining, and enlightening presentation.

~ J. Michael Keyes, Esq. of Dorsey & Whitney, Presenter

What You Will Learn

• A blueprint for well-designed consumer surveys in trademark and advertising cases
• Why focus group research is not admissible as a survey
• The need to avoid "sloppy" questions and use the correct survey format
• The need to replicate market conditions
• The need to maintain a control group
• Use of pilot surveys
• Tips for vetting and working with survey experts

What Participants Have Said About Similar Programs

• "Excellent faculty and subject matter."
• Good practical pointers for litigators and business people alike
• Audience questions and discussions with speakers were insightful